Packaging and Printing: white box packaging security issues – security, packaging, printing – the printing industry
Our annual Spirit Production reached 500 million tons, it is important Alcohol Products. Therefore, the wine's Print Package , Of course, is an important type of packaging. Package from the current view of the domestic wine, primarily in the following five questions:
First, with about 300 grams white duplex Paperboard On the mounted, and then tipping the majority, because the duplex White Board Cheapest paper, small paper mills produced some areas duplex board price is only 2,500 yuan / ton. Although some packaging company launched a matte / crepe paper, Aluminum foil , Laser paper, synthetic paper, and other new material, but a small share.
Second, most of the wine in the tone of the application of basic fixed in the red, yellow, gold these colors. This is because our Consumption Habits that this is some auspicious, rich color. In fact, these types of color is too monotonous, similar to wine packaging, display no personality of each variety.
Thirdly, the current wine market, most lack the modeling innovation, mainly on the clamshell, the world is covered, multi-function box, type the book a limited number of boxes, few new works. The main reason is in case design of the professional bodies less skilled Graphic Design Also familiar with the case design of the packaging design talent few. Graphic design is often better, but box-type was not perfect, or box-type design is good, but the printing process and other reasons such issues can not be mass production so that the two can not be a perfect combination. In addition, there are two factors: First, rampant piracy, some illegal underground Printing Specifically designed to be in the market looking for a more successful wine Box , Get it back apart can produce according to samples, designer for your effort easily plagiarism, many designers have lost enthusiasm for writing difficult. Second, customers the designer demands strict cost control and forced to participate so that designers can display their talents, in order to win business orders, most of the design units in bow to customers, so there are no good works.
Fourth, some companies Security Consciousness is not strong, in recent years, China's wine industry continued to strengthen the system security of self-protection awareness, and gradually improve the wine packaging design flaws, focus on the bottle affixed Anti-counterfeit labels However, some self-protection awareness of enterprises is not strong, has yet to determine the anti-counterfeit labels.
Fifth, the industry Memory Account of bad debts account in the delay problem. Modest number of small wineries strength, face many risks and uncertainties, once failed, often unable to pay the arrears or even the cost of printing and packaging. So many printers do not want to carry the products of small wineries Packaging Printing .
Not difficult to see the above problems, the domestic wine market, the overall packaging design level is not high, there is less conducive to marketing considerations. With the rapid development of science and technology, people's consumption needs and Life Approach is changing, and so, wine packaging to keep up the pace of consumer psychology, to meet the spending habits, leading consumer advocate, is adopting new materials and design, to get the counter sales of the brand attributes and effects, enhance the economic benefits of liquor business is a alcoholic liquor packaging companies and manufacturers of the new requirements.
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