Google, Apple, and the impact of the GPS navigation market prospects PND-GPS navigation, car electronics – automotive electronics industry-hc360 HC Network
Depressed market conditions, has undergone a series of fundamental changes that will reshape navigation industry.
As from smart phones and car navigation and other embedded systems platforms, increased competition, causing prices to fall sharply in 2009, global PND systems revenues decreased 23% compared to 2008. Apple's iPhone provides TBT navigation, but Google released TBT application, PND 2009, increased the pressure of competition. At the same time, PND industry networking products that respond to rising competitive threat. Google to enter the navigation area
Google in October last year launched its TBT Google Maps navigation application, the operating system for smart phones based on Android2.0. The emergence of this free TBT applications, greatly shocked the navigation and location-based services (LBS) industry.
The advent of Google Maps for navigation, or at least in the United States, will further weaken the stand-alone value of PND and wireless navigation. Subscription pricing model using the wireless navigation application vendors, suffered the most serious direct threat to Google.
We estimate that 2009 sales of Apple's AppStore above TBT navigation application more than 2 million, Motorola Droid above free Google TBT navigation shipments estimated at one million. However, Google's application in 2009 to provide only two months, while Apple's applications are available for six months.
Google's competitive edge in the navigation of its release this month after NexusOne enhanced smartphone. Apple iPhone
found the way into the navigation market
Currently, Apple's iTunesAppStore in more than 10 kinds of onboard applications and five off-boardTBT navigation.
TomTom company's top sales AppStore application later. However, since the application TomTom's hang out after the mid-10 has 80,000 iPhone users to download. Despite the Navigon PND market out of the United States, but it is the iPhone the most successful sellers navigation applications.
PND to networking
For the PND market leader TomTom and Garmin, the 2009 is very painful blow by the economic recession and competition from other platforms. However, they face the second-tier vendors attack, within the PND industry consolidated its market share, while expanding the scope of their business to different platforms, such as automotive OEM car navigation, networking PND and smartphone.
2009 PND year for many companies is a milestone into the network PND market. GSM module embedded in the European Union have introduced the first PND, and then in North America. PND PND will form a high-end networking product line, and content services through the provision of networking PND manufacturers to bring regular source of income.
2010, there will be more networking PND products come out, and its subscription price is competitive. However TomTom now cover aspects of networking services at the most advantageous position. TomTom PND product line expansion of the network, from high-end has been extended to mid-range products. In addition, Garmin finally launched its first European network PND, subsequently launched the product in the U.S..
PND threat
2009 PND year is a watershed, from the period of growth into maturity, and face new threats and opportunities.
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