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Afternoon, the Chinese State Sports General Administration of Sports Sciences (CISS) and Inc. (EXEL) Royal Hotel in Beijing held a joint venture between the two sides – the North Sports (China) Co., Ltd. (NORDICSPORTS (China) Ltd. ) the signing ceremony.

Two sides will establish a joint venture co-financing, production and cross-country running (NordicWalking) products and to manufacture these products as well as other third-party products in their marketing, distribution and sales, while the company will launch products, wholesale, retail and brand promotion services. Among them, Aysel products will be the company's cross-country running this company to be set up exclusive.

The same time, "the North Sports (China) Co., Ltd." will be dedicated to the promotion of "cross-country walk" (NORDICWALKING) as the representative of the "Nordic health campaign" fitness mode, and provide the appropriate fitness equipment. "Nordic health campaign" is a kind of walking, climbing, skating, skiing with two other items of sports in both stick movement. With the addition of upper limb movement, the energy consumption of at least 20% to 46% (American Institute of Dallas COOPER data). Since reducing the burden of lower extremity, can effectively protect the knee. Although exercise is a new, but this set of leisure and fitness in one, young and old, simple, safe and effective fitness method has been popular in Scandinavia, currently at a very rapid pace in the global markets. Cross-country movement in China to promote walking, fitness for the masses provides a more scientific and more effective way.

General Administration of Sport Research Institute is the only one national, multidisciplinary, comprehensive sports research institutes, in addition to sports other than scientific research, fitness, sports for the study are also important tasks. Well-known companies with foreign joint, and joint venture companies, and some outstanding fitness way to cooperate to develop the sports industry, the scientific research used in the practice of mass sports in China is the first time. Can be expected to: two strong groups complement each other, will surely have a good social and economic benefits. Cooperation with foreign companies, will contribute to scientific research science and technology system reform have a profound impact. Walking off the promotion in China, General Administration of Sport Research Institute to become a cross-country walking movement in China, the founder.

Aysel is well-known Finnish manufacturer of sporting goods, manufacturing and marketing high-tech materials from the carbon sports. Aysel is a Finnish listed company and is one of the fastest price increases (in the past 12 months, the shares rose more than 140%). So far, Aysel has produced more than 3,000 10 000 different specifications of the stick, it's all stick if connected end to end could circle the earth twice). Aysel most successful products are cross-country ski pole and cross-country walking stick, Exel has about 40% of the world cross-country ski pole and about 60% of the market share of cross-country walking stick. Aysel is the world's first cross-country walking stick, a production company, and pioneered the use of "NordicWalking" the name. Aysel and the famous fitness and medical experts, spent big money to invest in scientific research and educational outreach projects. Aysel's cross-country walking stick now has sold more than 20 countries around the world, China has become the next target market. On Finland itself, there are more than 56 million people (10% of the population) adhere to cross-country walking exercise per week. Other European countries the total number of training cross-country running close to 3 million.

Aysel future plan is to set up factories in China, using the technology to produce all kinds of Aysel cane, cane production for the domestic and international markets. The plan also includes setting up a sales company, specializing in publicity, promotion and sales Aysel cane. The company will also sell other sports with the Nordic health-related products, such as accessories. Aysel Chinese Ski Association, is also the only designated suppliers and partners (cross-country, biathlon, freestyle and alpine).

Cross-country running and Nordic health campaign in China's development goals
Goal is to cross-country after the other Nordic walking and healthy development of China's nationwide campaign of mass sports. According to Aysel development experience in Finland, cross-country running will be used to enhance the physical quality of the Chinese people. At the same time through the media resources, physical education, scientific research, public events and the provision of affordable stick to achieve this goal.

Purpose: our cross-country walk!

Will walk off the progressive development of China's one of the most popular entertainment fitness, due to characteristics of cross-country and people walking their degree of difficulty to master the sport, as long as the partners and government departments have a great support to achieve the above target is not difficult. China's State Sports General Administration of Sports Science and the activities organized by the Institute have confirmed this. Comment Large   In   Small

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