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Resveratrol is a naturally occurring in grapes and red wine, mulberries, peanuts and Polygonum anti-oxidants, it has been shown to have positive anti-aging benefits, has also been shown to diabetes, heart health, obesity and certain Cancer Therapeutic benefits. These are documented health benefits of the supplements industry, particularly attracted to this material generated great interest.

However, there are indications that resveratrol is still poorly developed market status, its understanding of consumers is still low. Even some well-known market research agencies are rarely published research data about resveratrol. The following is a listing of Sell Resveratrol containing statistics on the number of new products, the effects of resveratrol on the market situation and its future development there may be some light.

Datamonitor's "product launch analysis" database to track the January 1, 2002 ~ September 2, 2009 worldwide launch of 93 new products. The highest number of new products is the year 2007, there are 24 new products in 2006 and 2005, respectively, 9 and 8.

In these new products, in 2008, resveratrol decreased the number of new products to the 18, but it is worth noting that in early 2009 to date, has launched 16 new products of resveratrol.

Datamonitor Company "product launch of" The Director TomVierhile basis that can be seen from these data, the past 5 years, although the product still contains resveratrol is not so prevalent, but its application is indeed another more common Some, however, consumer awareness of resveratrol is quite low.

On these data, broken down by category, found that since 2002, all new product launch, only 16% of claims or products containing resveratrol are Food Or drink products; About 84% of non-food products, including supplements, and cosmetics.

Date, resveratrol dietary supplement is the most widely used application is still an area in the past seven years, with 35 new products are dietary supplements of resveratrol, there are 29 cosmetics, food and beverage only 11 only.

In new food and beverage products, four are "functional drink" category, three are "still wine", two are "beverage concentrate" and another two for the chocolate. Obviously, the beverage industry food industry more than willing to accept resveratrol, especially functional beverage application of resveratrol than most other product categories is much more popular.

Use of resveratrol is the only food in the field of chocolate and nuts. Since resveratrol used in food and rare, consumers need to understand about the health benefits of resveratrol, it takes time and money on them to carry out Education Work. Therefore, Vierhile said that although the application of resveratrol are expanding, but at this stage, the field of resveratrol in food sales is not a fast track.

According to market analysts predict the potential of resveratrol supplements still used quite strong, particularly the potential for the application of specific diseases. In addition, consumer preferences for natural products will promote the application of resveratrol in supplements.

According to Datamonitor's figures, most of the new products containing resveratrol from the United States. Since 2002, the new world of new products containing resveratrol, the United States accounted for 76.3%, while Europe accounted for 15.1% share.

Frost & Sullivan said, in 2008, European consumption of resveratrol on the market is expected to 2 tons, while the U.S. market estimated at 7.5 tons.

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