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Wenzhou Huanyu Group "HUYU" trademark, Zhejiang China Jorda Cable Co., Ltd. "Tae" trademark were identified as Chinese famous brand of justice. At this point, known trademarks in China in Wenzhou in 2006 bringing the total to 31, ranking first in the country-level cities. It is reported that, in the State Trademark Bureau recently announced the four identified in Wenzhou, "China Famous Brand" clothing "Semir", "U.S. Waters? Bonwe Meters / bonwe" accounted for two trademark owner. Why always pay attention to the "pragmatic" Wenzhou garment industry in the pursuit of wealth, the journey is also pursuing the cultivation of the brand trademark? A few days ago, reporters have interviewed.

Avoid a crisis and embarrassment

Wenzhou is located in the coast, surrounded by mountains, scarce resources, land resources, high cost, lack of human resources. Wenzhou to a meteoric rise, there must be higher than the others "means", Wenzhou people how to do? Wenzhou Clothing Chamber of Commerce Chen Zheng love that, if able to integrate these resources to their business experience, can "fry" hot a business district.

The so-called "firing" business district, according to vice president of Wenzhou Chamber of Commerce Ni Xueshan clothing description, in fact, select a present, although immature, but the location of good commercial street or mall, to a large number of domestic and international apparel brands, including Wenzhou clothing brand settled along the commercial street (or mall) and then supplemented by some marketing tools in order to lower the cost of the original sentiment is not very busy business district a lot of noise. Success, then copy this approach in other areas, the establishment of Wenzhou in China Netcom Road clothing business.

So the market has always been a strength of Wenzhou, Wenzhou, it was mainly developed to promote the trade circulation industry, to promote the rapid accumulation of Costumes were a pot of gold, Wenzhou's clothing accounts for 10% of the domestic market, is the most important apparel production base. It is good news Bird Group spokesman Yang Li Qiang introduction to "business" experience-based Wenzhou clothing market from the street, scaffolding, market, burglary booth to booth-type shops in the process. Wenzhou agency currently has hundreds of international brands, such as the National distributor brands: Goldlion, Crocodile, Playboy, Montagut, Valentino, Pierre Cardin, Cardin Road, woodpeckers, BOSS, (Aisijiada ), (Burberry), (Versace); (Benetton) and so on.

In the "speculation" in the process of shopping district, Wenzhou wisdom "Chenbian up car" and started "for others to do the wedding dress", and therefore, law school, Joe Patton, the U.S. Masters? Bonwe, Epsom Downs, etc. have influence of garment enterprises in Wenzhou, rational self-production and sales from the original shift for fine clothing OEM processing. However, OEM bring development to the Wenzhou people also bring embarrassment to the Wenzhou.

Law School Division Vice President Xiao-Ling Su told reporters not to pursue the fine processing, OEM without the high added value, gradually increased cost of production is rare profitable. Wenzhou in OEM demand in the market around the brand "created a processing capacity of 10 excellent relatively low cost 10-volume small delivery soon," the Wenzhou manufacturing advantages, but also led to some disputes. We experience the accession to the WTO's trade marks and other intellectual property rights and changes in the field, but also to pay a certain price to pay tuition growth. Trademarks and other intellectual property issues as the friction generated by the escalation, we are quick to stir up with foreign companies, the Intellectual Property, Intellectual Property Institute of the take up of weapons, and actively responding to protect their legal and legitimate rights and interests. This also allows us to understand the actions that we must strengthen ourselves, to be creative, pay attention to intellectual property accumulated in the hands of chips, respect and avoid the intellectual property of others in order to realize the business field of equal dialogue.

To "brand" wear ring

In Wenzhou, when reporters interview, "The Same Song" into the Wenzhou? Phase Yuesen Ma, scheduled a grand opening in Wenzhou Sports Centre. Liang Yongbin and close ranks Bowie concert appearances as host of this meeting. "Same Song" general director Meng Xin not only personally opening statement, and Qing Li directed at the scene. As Liu Huan, Zhao Wei, Leo Ku, Karen Mok, Video search, and other major stars Nicholas Tse brilliant performances are evening climax after another, winning by nearly 20,000 spectators and fans flood of applause, cheering, concert will be successful success.

Wenzhou people to "pragmatism" is known, why spend millions of carrying out this "superfluous"?

Wenzhou He Guixia that well-known fashion designers, Wenzhou is famous at home and abroad the national distributor, OEM business development phenomenon will indeed help to Wenzhou, but this is not a permanent solution, it must look at other people's tune, restricted and others, we must break the current clothing market is a bottleneck restricting the development of brand clothing has the brand power in the market, there are deep cultural connotation of its own brand. However, the clothing brand Wenzhou late start operations, to capture the market of high ground, it must be "approached the road," CCTV is a long-term perspective the advantage of the media, many companies would like to take CCTV Wenzhou platform, standing at "giant" on the shoulders of "foresight" to build the cultural connotation of Wenzhou clothing brand and market competitiveness.

In fact, as early as the spring of 2006, enterprises in Wenzhou, Wenzhou, United hundred companies in 2005 announced the list, the head of garment enterprises in Wenzhou Garments Group in "paying attention to brand lift with one hand and the internal management", "multi-brand management, cross-sector development "strategy under the guidance of one of the top 12, which is impossible in the past. Garments Group does not this stop, hosted a series of good news Bird "'the sky high I can fly'?? Richie Jen hits Competition", March 18, the stadium has hosted in Wenzhou, "the same song? Similar good news Bird?? Richie Ren Wenzhou Concert ", formed the absolute brand. Hong Kong actor Simon Yam by hiring for the ambassador and organize trends conference, exhibition and other professionals involved in all kinds of brand promotion, formed the "East situation West rhyme, weathering the new law," the brand style. Through participation in Dalian Fashion Festival, China International Clothing & Accessories Fair, Shanghai International Fashion Festival, were the highest award. Baoxiniao brand has become a leading men's fashion trends strong domestic brand.

Brand building is the foundation for enterprise development Garments Group built a strong brand, to enter the country for 7 years, the apparel industry sales revenue, profit and tax of two-hundred enterprises, suit sales top 10. Dominant brand "Annunciation Bird" won the China Fashion Association recommended brand and brand-name products in Zhejiang Province, famous trademarks, well-known trademarks in China, the Chinese famous brand products and other honors. Baoxiniao stores in 20 provinces, municipalities and autonomous regions, more than 260 cities in more than 500, the formation of the domestic apparel industry's largest and most standard chain management system monopoly.

When the good news birds, Semir by CCTV platform, standing "giant" of the shoulder, "take the high ground" when many brands are Wenzhou deep mixing internal strength. According to Burton Group's executive vice president of Hua Qiao Shi Wei introduced this year are ten Daqing Joe Patton Joe Patton and CCTV to build strong brands through different, but the emphasis on "people first" in the New Year's Day 2007, held in a large group of employees activities to use "the same song," the same amount of costs for the employees to the vital interests of the employees of the group to mobilize and create brand awareness and passion to inspire a strong national brand of excellent quality.

In the interview ended, He Guixia lamented to reporters: "The garment industry in Wenzhou, Wenzhou, in fact a microcosm of the economy, reflect the development of Wenzhou clothing brand, has a profound sense of the times. From the brand agency with the OEM to own brand , Wenzhou road to explore the development of clothing is feasible and realistic, and satisfying. focus on its advantages, the first manufactured products for international brands, the accumulation of wealth through OEM and temper their own brand to world, this is a wise wealth Wenzhou procedures in line with the economic development of the law. "

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