CHIC2010 of article: Do not fight prices spell higher value
The face of the competitive apparel market in China, South Korea apparel companies also operate strategic adjustment, low-priced stock from the previous deal in the high-end products into the offensive strategy, also carried out direct production, processing, and chain stores business model. Korea Federation of Textile Industry experts said: "The expansion of the brand and high-end textile products, is the only effective way." LeQueen manager, Kim is still large, said: "South Korean garment enterprises and Chinese enterprises can not fight to the price advantage, but in the development of new products and technology, the production of high fashion, brand image, and so distance. "Clearly, the South Korean apparel enterprises in China has assured high value-added brand marketing road.
In CHIC2010 Korean museum, like LeQueen this flagship high-end products of the brand there are many, such as South Korea St. yuan (SEUNGWON), which is the one in South Korea for 20 years, leather suppliers, according to the Beijing branch office on behalf of Mr. Sun Zhongyuan Introduction , San Yuan's leather clothing in the sale of Lufthansa and some other high-end stores, the basic average price of 9000 yuan, even though the price not everyone can afford, but the San Yuan is currently about 30 to supply the Chinese brand. "China's pursuit of high-quality crowd increased, many Chinese people like to wear elegant clothes, consumption potential, the future certainly much bigger than the Korean market." Sun Chung-yuan's interpretation in his eyes Chinese market.
It is noteworthy that a country's apparel market to seize other countries should reduce prices, while South Korea's apparel prices are up instead of down!
A Korea expert, said: "We are the prices of products in China, the Korean price from 1.5 to 2 fold, but we are not prepared to cut prices because we sell are brand apparel, we depend on the quality and characteristics." Dare to be such a high price The domestic branded apparel is very rare, which makes South Korean clothing brand at the same price almost no competition – high prices but high popularity, it seems to be to enter the Korean apparel market, a strategy of China. "These people are as tall and good, love to show off, and he likes to play it in the image become a walking advertisement, let us go out the impact of rapid divergence." Consumers hit the soft underbelly of the phrase!
When asked to enter the China market, what was the biggest advantage of a few respondents said that South Korean clothing longer than the design. LeQueen manager, said Kim is still big: "LeQueen has 60 designers, we investigated the world's apparel market, to participate in a variety of exhibitions, find trends, and then design style."
Korea Federation of Textile Industry Minister Cui Wenchang, said: "Compared with other categories of apparel, dresses and casual wear in Korea is more favored by Chinese consumers." On the one hand, South Korean garment in quality and design has been involved with high-end market international competition, trendy, yet modest, while South Korean and Chinese people's body and the aesthetic sense of closer, which is South Korea's apparel popular mainly in China.
However, the Chinese market is also unique to a certain extent, that is not yet mature, this is to open up South Korea apparel companies face some difficulties. "Although China and South Korea are both East Asian areas, but in life and spending habits on the census drawn from somewhat different, such cultural differences need to make some adjustments on clothing products." Gold is still large, said, "However, South Korea Women emphasize taste and romantic woman, This is common to China and South Korea. "San Yuan clothing Beijing branches on behalf of Sun Chung-yuan is that China's consumers is still relatively unknown South Korean clothing brand, a large number of cheap imitations even more headaches.
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