07 air-conditioned market price of the leading manufacturers shouting down shouting up business – Su Ning, air conditioning, Price – HC network appliance industry-hc360
Starting from March 15, 07 air-conditioning refrigeration officially kicked off the year.
14 days, 07 organized in Suning Beijing Air Development Forum, the State Council Development Research Center of Market Economy Institute deputy director Lu Renbo, China Institute of Standardization, director of energy efficiency labeling management Wangruo Hong, related to leadership and the International Copper Association Hisense, Haier, Midea, Panasonic and other domestic and international air-conditioning giant air conditioner on the 2007 development trend of heated discussions, the participating experts agreed that air-conditioning giant: the price will remain in 2007 the dominant factor in air conditioner market.
Price-led market, dominate the air conditioner 07 air conditioner market prices
In this forum, the price is still the experts, air conditioning manufacturers CEOs the most popular topic around the price, the representatives of all holders of the term, the price changes, or flat, is "both rational, PO that claim to be right ", can be predicted that prices will remain the main theme of the air conditioner market in 2007, while the participants concluded after a heated confrontation, in 2007 the market will dominate the air conditioning prices.
Stand flat prices rose slightly in the factory representatives, although raw material prices fall, but existing stocks are purchased when prices of raw materials production peak, so the actual current cost of production of air-conditioning sales are still high. Another point of view from the factory, at current levels, their sales are not affected, so not agree on the price cuts.
In the air forum, experts straight to the point of that: This year, air conditioning prices "unrealistically high", deviated from the laws of the market.
First, the cost of raw materials into the downward path
Copper prices in 2006, the main factors conditioning group, the current instability in the international price of copper air-conditioning manufacturers are still the main reason for holding the sidelines. However, once Mogao to 85,000 yuan / ton of copper has dropped into the channel in 2007, currently about 55,000 yuan / ton, copper rising trend has ended, with the overall weaker metal prices, copper prices will gradually lower . Even when air-conditioning manufacturing, selling season, such as air-conditioning manufacturing company with copper rising demand for copper material, 2 to 4 this year, month marks the peak demand for copper materials, the international copper prices will rise, but the rebound is not great. Prices this year to become the main force of steel, has little effect on air-conditioning manufacturing costs. In terms of market rules will not consider the time difference.
Second, in 2007 a new high inventory
Inventory, the air conditioning industry in 2005 to 702 million stocks, industrial stocks and channel inventories have remained at relatively high, which makes the plant a large extent affected by production planning, combined with the 2006 off-season channel sales of goods and the terminal is not ideal, the result of natural cause in 2006 stocks rose rapidly during the peak season, up more than 13 million units. After the peak season inventory digestion, to the end of the year 2006, frozen, factory and business inventories are still more than 10 million units total, creating a historical peak values of 07 frozen rapidly increasing pressure digestion of the year.
Third, production scale and focus on the overall market supply exceeds demand
2006 year in recent years, China's air conditioner market, competition, productivity tends to concentrate, has become the prototype of the industry oligopoly. In order to achieve intensive production of products, some companies have expanded production capacity, resulting in the actual production capacity in China air conditioning more than 80 million units, more than 55 million units within the export market the actual consumer demand.
2006 within the HVAC market, sales of about 24.5 million units, higher than in 2005 fell about 60 million units, slightly down by 2.5 percentage points, but by the impact of higher average price, total sales of about 53.4 billion than the 46.5 billion yuan in 2005 up about 15%, stop the 2005 freezing year trend of decline that occurred, but the market growth rate is small, does not appear in 2003 and 2004 the trend of substantial growth.
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