Chongqing foreign wine prices may drop a beachhead into the – red wine, and Chongqing – Food Industry
Last year Financial Crisis, the European wine market, a serious decline, a large number of cheap red wine in Europe through various channels, the influx of eastern coast of China. With the increasingly competitive market, the domestic wine, imported wine has also stepped up to open up the western market. Yesterday, the Chinese Deputy Consul General in Australia to lead a number of Australian Tang Jiefu Wine Producers into the Chongqing, Chongqing people to sell.
It is understood that the amount of wine consumption in our city last year reached 500 million yuan, the market will be 30% annual growth rate, which is the main reason to attract wine producers. Australian wine market in Chongqing
main attack "Chongqing's quality has been improving, high-quality wine in Australia is valued Chongqing market." Referral meeting yesterday, the Australian Deputy Consul General Tangjie Fu in China, told reporters China is now Australia's second-largest food products in Asia and Beverage market Many well-known Australian food and drink have been satisfied with Shanghai, Guangzhou and other coastal markets, but to China's interior regions. The western city of Chongqing is currently the main attack the Australian wine market. The promotion in Chongqing to several well-known Australian wine producers.
It is reported that Australian Lai Yu promotion, mainly tasted the sweetness. "Compared to two years ago, is now importing wine into the Chongqing market, manufacturers increased at least 10 times." Chongqing Marvelon cellar for Kim Yan told reporters that while the market well-known French wine and the early entry into the domestic market and other reasons, take considerable market share. But the Australian wine has to taste alcohol, affordable and other advantages, gradually Chongqing people of all ages. At present, the Australian wine has been imported wines account for 25% of Chongqing sales.
Zhangyu Model shop will be built in Chongqing
Reporters learned, not only the import of red wine a beachhead in Chongqing, China Chongqing brand of red wine has become even more attention to the market. "Western is not only a good grape resources, and the west central city of red wine consumption is increasing." Yantai Changyu Pioneer Wine Company Limited, said general manager Zhou Hongjiang, West not only will become the production base, will also focus on training, Chongqing, Chengdu and other places in the market. "This year will be a tough battle." Changyu Assistant Manager Corporate Strategy Center, said Gu De weeks, Changyu built in Chongqing this year will try to model shops to enhance brand impact. In addition, the company will also increase the supermarket in Chongqing, Hotels Such as store contention.
And sales company of COFCO Great Wall brand, said Zhou Wei, head of Great Wall in Chongqing, higher sales, they will plan to continue to enhance channel and brand building.
Sold 500 million yuan in Chongqing on wine
Why the international and domestic wine business all eyes are gathered in Chongqing? City Alcohol Management Association Deputy Secretary-General opened in this high Huaichang answers. He told reporters in Chongqing, wine consumption last year amounted to 500 million yuan, the market will be 30% annual growth rate. Although consumption lags behind Beijing, Shanghai, and Chengdu is also a difference of greater than, but in recent years, wine has become in Chongqing, the dinner table one of the major wine and the traditional Spirit Become increasingly obvious alternative. Wine market is facing a huge space for development.
Red wine may cut prices of imports into a
"With the rise in imports, wine prices have begun to become closer." Australia and China Deputy Consul General Tang Jiefu expected, the price several hundred dollars in more than 100 yuan, or imported wine brand is the main market in Chongqing. The large number of Australian wine into Chongqing, the Chongqing market will pull down prices of imported wine, with an estimated one percent price cut, while the lower prices of imported red wine wine will launch a new round of domestic shocks.
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